A web analytics tool offered by Google to help you track and analyse your website usage. Google Analytics can provide you with advanced metrics and useful data about your users.
Google Tag Manager
A system for managing measurement codes and related code on websites and mobile apps. Google Tag Manager is used to deploy marketing and analytics tags without the need to change your website code.
A tool for A/B and multivariate testing and website optimisation that natively integrates with Google Analytics. Google Optimize can be used to improve the user experience by experimenting with different variations of your website.
Google Data Studio
A dashboarding and data visualisation tool. Google Data Studio can be used to combine all marketing and analytics data into dynamic and interactive reports.
A website heatmaps and behavior analytics tool. Hotjar is useful for tracking user behavior and understanding how individual users browse and interact with your website. Useful in user research, Hotjar is our tool of choice for collecting qualitative usage data.
An alternative to Google Analytics, Yandex Metrika is a digital analytics system that can be installed on your website to help you understand your visitor behaviour through quantitative and qualitative data.
A tool for Facebook Ad optimisation, the Facebook Pixel helps you track your website visitors so you can measure their actions and build audiences. It is useful for measuring Facebook ads results and tracking resulting conversions.
Twitter Website Tag
The Twitter Website Tag enables conversion tracking and attribution by following the actions people take after viewing or engaging with your ads on Twitter. Conversion tracking can be used to optimise your Twitter ads at both the campaign and the Tweet level.
The Pinterest Tag lets you measure the impact your Pinterest ads have on certain on-site actions. It is useful for launching campaigns that automatically optimise towards specific events that users take on your website.
LinkedIn Insight Tag
The LinkedIn Insight Tag allows you to optimise your campaigns, retarget your website visitors, and learn more about your audiences. As it tracks website conversions tied to all your LinkedIn ads, it can automatically optimise your campaigns for even more conversions.